Tag Archives: Enterprise Architecture

Business Architecture: Introducing the Business Architecture Compass

“There is only one valid definition of business purpose: to create a customer. Because it’s purpose is to create a customer the business enterprise has two- and only these two basic functions: marketing and innovation.…

Business Architecture and The Startup, starting up your business fast, lean and with growth in mind

The first question you will likely ask is what is Business Architecture, and to start I will use the definition used by the Business Architecture Working Group: “A blueprint of the enterprise that provides a…